Monthly Archives: June 2011

A Little Food of Art. What is Your Story?

There is a difference between those who are in the RESTAURANT BUSINESS and those who are in the BUSINESS OF RESTAURANTS.
I am an entrepreneur with enough scars and stories to tell you that it was my real -world experience within the hospitality industry that confirmed for me the difference between those inn the Restaurant Business and those in Business of Restaurants. Now, I cannot take credit for creating this catch phrase, but I certainly have adopted it wholeheartedly. Continue reading

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The Art Of Suggestive Selling. Efficient Tips on improving your Tips

Suggestive selling can deliver the most relevant and effective messages to each customer by factoring in data about local business goals, previous customer choices, business rules, time of day and other environmental considerations. A sophisticated and disciplined approach will enable QSRs to maximize the value-per-customer. Continue reading

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DISCOVER, Four Pages That Can Make or Break Your Website!

Your website can and should be the hub of your business–a place where prospects can go any time of day or night to find out exactly how you can help them. And every page on your website should somehow smooth the path toward the sale. Continue reading

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Looking For a Change? Take the Mystery Out of List Buying

Maybe you want to make a splash with a big product launch, drive more traffic to a retail store, tap into a niche market or simply grow your own email guest list. Whatever the reason, renting a list is one way to super-size your reach–and may be more affordable than you think. Since the idea of renting mailing lists can be intimidating, this is the first in a short series on the topic. Continue reading

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Discover the Shocking Truth On How Easy It Is To Plan Your Marketing!

A Marketing Plan Is The Single Most Powerful Restaurant Marketing Tool On The Planet.Very few restaurant owners use a marketing plan but those that do, can’t live without it. You should “Plan Your Work, Work Your Plan!”

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