Category Archives: Featured

On Hot Seat : The Art of Satisfaction Services!

So, what do YOU think. Is it possible to guarantee customer satisfaction or are we kidding ourselves? Even if we can’t guarantee it, shouldn’t we set that as our goal so we have a reasonable chance of coming close to it? Tell me, and the rest of your peers, what you think.

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A Little Food of Art. What is Your Story?

There is a difference between those who are in the RESTAURANT BUSINESS and those who are in the BUSINESS OF RESTAURANTS.
I am an entrepreneur with enough scars and stories to tell you that it was my real -world experience within the hospitality industry that confirmed for me the difference between those inn the Restaurant Business and those in Business of Restaurants. Now, I cannot take credit for creating this catch phrase, but I certainly have adopted it wholeheartedly. Continue reading

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The Art Of Suggestive Selling. Efficient Tips on improving your Tips

Suggestive selling can deliver the most relevant and effective messages to each customer by factoring in data about local business goals, previous customer choices, business rules, time of day and other environmental considerations. A sophisticated and disciplined approach will enable QSRs to maximize the value-per-customer. Continue reading

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HAVE A BIG, BOLD, SOLID GUARANTEE

The word ‘guarantee’ can frighten even the toughest restaurant owner!But having a guarantee may be the best thing you could do for your restaurant in the long run.
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The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!

A simple guide to Direct Response Marketing, is to make sure these components are present in all your marketing: 1. Contains a headline that flags your prospect and creates curiosity 2. Creates interest in the product or service 3. Creates … Continue reading

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