It is important for you to add personality and genuineness to your marketing messages.
Well, here are some tips for where and when to give more of yourself:
In a blog- is a personal web page that you can express your feelings and emotions,opinions or anything you want to really in individual posts with your customers and prospects. In marketing, the message should revolve around your prospects Some people use them for advertising or reviews on consumer products. In a blog, the posts revolve around you. (Just be sure the thoughts you have are interesting enough to keep the attention of your customers and prospects.)
On your website- it is a depository of information destined for public or private use, usually residing in a remote server. Your website needs to answer one important question for your prospects: why you? Give of yourself on your homepage. Share stories, pictures, videos and descriptions of your company, in addition to pointing out the benefits you provide. The more you include, the more a prospect feels they know… and can trust you.
In videos- when people can physically see or hear your passion and excitement for your company, they will be much more inclined to trust you. Laugh a little, tell a personal story, address your audience cordially, and you will see a positive response from your contacts.
In your marketing messages- You control your personal marketing messages you send to your network,and determine what you what to say to your audience and create marketing messages that deliver your message effectively to all your contacts and your marketing messages, as already explained, need to revolve around your customer. However, that doesn’t mean you can’t add your own unique phrases and voice to your message.
Have fun and be yourself! Your contacts will reward you for your efforts with increased sales!
I would love to hear your thoughts on the topics I present and their link to a True Business Success. Please do not hesitate to share